Case Study: The Pool Butler
The Pool Butler is a company specializing in luxury pool services. They offer a range of services, including pool repair, cleaning, renovations, and inspections, tailored to both residential and commercial clients.
The company emphasizes a white-glove service approach, ensuring high-quality pool maintenance and customer satisfaction. They boast over 50 years of experience in the pool industry and are known for their dedication to excellence and client needs.
The Pool Butler was stuck with an agency that wasn't cutting it. They weren't getting enough leads, the service was slow, and the content just didn't show off what The Pool Butler is all about.
Here's what we did at AdeptPlus: We built a brand-new website that really shows off The Pool Butler's great services. We also came up with a plan to get more people to the site. Right off the bat, we fixed their Google Ads, doubling leads with the old site, and then tripling them with the new site launch.
In simple terms: We halved the cost per lead in just the first week, without even touching their old website.
Sales took off like a rocket. The Pool Butler started seeing more business in just a week, and it got even better after 60 days. Here's the breakdown:
- 3x increase of leads from Google Ads without changing the budget.
- 64% increase of the conversion rate within 30 days of launching the new website.
- People stuck around 47 seconds longer on the site, meaning they liked what they saw.
The Pool Butler was hitting a wall when it came to drumming up new business.
The main snag? They needed to keep their crews busy but were stuck with a slow-moving pipeline of leads. In a sea of competitors, standing out was tough, especially on online platforms that didn’t do justice to their top-notch services.
Their website didn’t help matters, either. It was filled with the same old, generic stuff that didn’t get across what makes The Pool Butler different or better. This mix of fierce competition and a lackluster web presence was putting their growth goals on ice.
Kicking things off, AdeptPlus laid out a clear roadmap to catapult The Pool Butler from their then-digital standstill to becoming a powerhouse in leveraging the internet for customer acquisition.
Our first order of business was to dive deep into the competitive landscape. We analyzed The Pool Butler’s rivals and conducted extensive keyword research. This wasn’t just busy work; it was crucial in pinpointing exactly where and how potential customers were searching for pool repair and maintenance services online.
With this intelligence in hand, we tackled the project in two strategic phases.
Phase one was all about foundation: we built a new website optimized to rank well in search engines—making sure it wasn’t just good-looking but also a lead-generating machine.
Then, for phase two, we shifted gears to visibility, deploying targeted Google Ads campaigns. Our aim? To zero in on specific regions with precision, ensuring that The Pool Butler’s services got in front of the right eyes.
In essence, we didn’t just increase traffic; we directed a flood of targeted visitors to a website that was primed to convert them into customers.
The Results: The Pool Butler project resulted in some impressive success metrics:
The strategic overhaul and targeted initiatives spearheaded by AdeptPlus created remarkable results for The Pool Butler:
- Tripled Lead Generation: We achieved a 3x increase in leads from Google Ads, all without any increase in the budget. This boost showcases the effectiveness of the refined ad strategy and targeting.
- Conversion Rate Skyrocketed: Within just 30 days of launching the new website, we witnessed a 64% increase in the conversion rate. This significant uptick means we're not just attracting more traffic; we're converting more of that traffic into leads using the same amount of website visitors.
- Enhanced User Engagement: Visitors now spend 47 seconds longer on the site on average. This increased dwell time is a clear indicator that users are more engaged with the content, finding it relevant and compelling.
- Sustained SEO Growth: Our efforts in SEO have not only improved immediate visibility but continue to yield growth in qualified leads. This ongoing improvement signifies that The Pool Butler is not just enjoying a temporary spike in interest but a sustained elevation in their market position.
“AdeptPlus has been a game-changer for our online presence! Their expertise in boosting our visibility, consistent weekly marketing updates, and insightful competitor analysis have given us a significant market advantage. Thrilled with the results – AdeptPlus is our go-to for a strategic and impactful web partnership!”
— Tim Bolden, Owner, The Pool Butler
The Bottom Line
Our web redesign and ongoing marketing services have helped The Pool Butler fill their pipeline to start profitably, bringing pool services to more properties with the dedication to customer service for which they’d prefer to be known.
Take the same first step that The Pool Butler took: apply for a strategy call to see how we can get you more leads.