Case Study: Radon Removal
Client Profile
Radon Removal is a New Jersey-based company dedicated to ensuring homes and offices are radon-free with their top-notch radon mitigation services. With a stellar reputation built on excellent service delivery, Radon Removal is known for its diligent work and dedication to public safety.
Problem
Radon Removal found themselves heavily dependent on referrals for business growth, while competitors were gaining ground with more attractive and user-friendly websites. Although the company had a plethora of positive reviews, their Google My Business profile was not optimized, thus limiting their online visibility and potential for customer reach.
Additionally, Google Ads wasn't generating new business at an affordable cost.
Solution
We built a visually striking, user-friendly, and information-rich website to showcase Radon Removal's exceptional services. In addition, we thoroughly optimized their Google Ads and Google My Business profile to ensure they were easily discoverable and ranked highly in local searches.
Benefit
The optimized online presence has led to a consistent influx of leads from across their target locations, reducing their reliance on referrals and significantly improving their reach and customer base.
The Challenge
Radon Removal was facing a reliance on referrals which proved to be a limiting factor in their business growth. Their website paled in comparison to competitors, and their abundant positive reviews were not translating into increased business due to an unoptimized Google My Business profile. The company was faced with the challenge of utilizing digital strategies to attract more customers and grow their online presence.
Their competition was growing in the digital space, making it imperative for Radon Removal to up their game to remain a top choice in the radon mitigation market. It was clear that the company needed to reinvent its online strategy to keep up with industry trends and customer expectations.
The Solution
Our first step was to develop a captivating, responsive, and user-centric website to effectively communicate Radon Removal's value proposition and services. We prioritized ease of navigation, high-quality visuals, and valuable content to engage users and drive conversions.
In addition, we optimized Radon Removal's Google My Business profile. This involved updating the company's details, uploading high-quality photos, and leveraging their numerous positive reviews to enhance their online reputation and visibility. We made sure they could be found easily by potential customers in the local search results.
The improved website, combined with an optimized Google My Business profile, offered a two-pronged approach to boosting Radon Removal's digital presence and increasing customer engagement. The result was a robust online platform that accurately represented the company's quality of service and commitment to customer satisfaction.
Old Website
New Website
The Results: The Radon Removal project resulted in some impressive success metrics:
183% Increase in Google Ads leads in the first 75 days
-61.2% Cost savings per lead from Google Ads
308% Increase of the conversion rate
Full breakdown:
- In the first 75 days, we decreased the cost per lead from Google Ads by 61.69%.
- The conversion rate is up 308% and the number of leads are up 183%.
- This was all completed without raising the Google Ads budget.
- Their new website beats competitors and properly represents their services.
Most importantly, Radon Removal is now effectively generating new business from Google Ads and their website.
"I am writing to share my experience and highly recommend the services provided AdeptPlus for radon mitigation marketing purposes.
Working alongside AdeptPlus, we have witnessed remarkable improvements in our business leads They have consistently provided us with weekly updates, and at times, even multiple updates in a single week. Their proactive approach ensures that we remain engaged and busy, which has positively impacted our overall business growth.
Additionally, the team have demonstrated their expertise in managing our online presence, especially with regards to monitoring our Google leads and optimizing our online visibility. Their efforts have greatly contributed to a significant increase in our customer base, while effectively reducing our advertising costs.
In light of our exceptional experience, I highly recommend AdeptPlus for radon marketing. Their professional approach, attention to detail, and commitment to achieving outstanding results make them the go-to experts in the industry."
— Jim Gibson, Owner, Radon Removal
The Bottom Line
Our web redesign and ongoing marketing services have helped Radon Removal fill their pipeline to start profitably testing and mitigating more properties with the dedication to customer service for which they’d prefer to be known.
Take the same first step that Radon Removal took: apply for a strategy call to see how we can get you more leads.