Case Study: Utah Radon Defense
Client Profile
Utah Radon Defense offers radon testing and radon mitigation services in the state of Utah. Operated by owner JJ Morley, Utah Radon Defense is dedicated to excellent customer service and to doing things the correct way.
Problem
Depending on referrals and real estate agents resulted in an inconsistent and unreliable pipeline of jobs. Additionally, JJ felt overwhelmed at the thought of learning everything about marketing to attempt to do it himself.
As a result, he couldn't scale his business because jobs from relators and referrals weren't dependable or scalable.
Solution
AdeptPlus built a new website and implemented a website traffic strategy to bring leads to the company.
Benefit
Even in an incredibly competitive market, leads went from 0 to success in a short period of time. In just a matter of weeks with working with AdeptPlus, JJ was booked 5 weeks out with mitigation jobs.
The Challenge
Utah Radon Defense had depended on referrals from real estate agents and past customers to stay booked out. They were looking to generate more jobs but had been growing dissatisfied with the challenge of doing so.
And with dozens of other competitors in town, Utah Radon Defense was buried under the competitors’ websites. Yes, Utah Radon Defense does a better job than the competitors, but that’s hard to explain in the limited promotional space these kinds of sites provide.
And, JJ was busy juggling giving quotes, doing mitigation installations and running his business. Learning how web marketing works felt overwhelming, especially to attempt to do it with quality that properly represents his business.
In short, he wanted to grow their business, but inconsistent job flow made it difficult.
The Solution
AdeptPlus first built a roadmap to take Utah Radon Defense from no existence on the internet to where they could leverage the Internet to easily acquire customers.
We thoroughly studied Utah Radon Defense's competitors and did extensive keyword research to understand where and how the market was searching for radon testing and mitigation contractors.
Then, we divided the project into two parts: first, we built a new search-engine-optimized website and implemented some traffic generation tactics. We also created Google Ads campaigns to strategically target specific areas.
In short, we drove more traffic to a better website.
The Results: The Utah Radon Defense project resulted in some impressive success metrics:
Booked 5+ Weeks Out
In just a few weeks, JJ went from inconsistent referrals to a steady flow of new jobs.
140% Increase of SEO Traffic
In the first 6 months, traffic doubled from people searching Google for radon mitigation services.
74% Increase Of Jobs From Google Ads
Jobs from Google Ads provide consistent results at a high return on investment.
Most importantly, Utah Radon Defense saw a return on their initial investment in a very short period of time and now relies on internet leads for project generation.
“AdeptPlus has been a huge pleasure to work with. They are responsive, professional, and really want you to be successful. I’d recommend AdeptPlus to anyone.”
— JJ Morley, President, Utah Radon Defense
The Bottom Line
Our web redesign and ongoing marketing services have helped Utah Radon Defense fill their pipeline to start profitably testing and mitigating more properties with the dedication to customer service for which they’d prefer to be known.