Case Study: ExperTech Environmental
Based in Pueblo, Colorado, ExperTech Environmental is a promising startup specializing in radon mitigation. Committed to safeguarding health and ensuring environmental safety, ExperTech Environmental is steadily building a reputation for reliable and effective radon mitigation services.
As a new player in the radon industry, ExperTech Environmental was struggling with an underperforming website designed by an agency unfamiliar with the nuances of the radon business. The content did not meet the standard needed to educate potential customers about their services or the importance of radon mitigation.
We designed an engaging, informative, and visually appealing website tailored to the radon industry. We also set up and optimized their Google Ads campaign and Google My Business profile to boost their online presence and attract leads.
The result is a steady stream of leads pouring in from all targeted locations, providing a solid foundation for the startup's growth and expansion.
ExperTech Environmental was starting from scratch, with a website that lacked industry-specific content and failed to convey their commitment and expertise in radon mitigation. The absence of any digital marketing infrastructure further compounded the challenge of gaining traction in a highly competitive market.
The website, being their primary digital touchpoint, failed to resonate with visitors due to its generic content, resulting in missed opportunities to convert visitors into leads. For a startup like ExperTech Environmental, every lead counted, making it imperative to overhaul their online presence.
Recognizing the potential of ExperTech Environmental, we focused on creating a robust digital platform that would enable them to compete effectively in the radon industry. We designed a new website from the ground up, with a strong emphasis on industry-specific content, user experience, and aesthetic appeal. The new site effectively communicates the importance of radon mitigation and highlights ExperTech Environmental's services.
In addition, we set up and optimized a Google Ads campaign specifically tailored to their business and target audience. This strategy aimed at increasing visibility, attracting quality traffic to their website, and driving lead generation.
We also created and optimized a Google My Business profile for ExperTech Environmental. This not only increased their local visibility but also provided a platform for customer reviews and provided essential business information to potential customers.
In essence, our solution was a comprehensive digital makeover for ExperTech Environmental, enabling them to showcase their expertise, attract a consistent stream of leads, and compete effectively in the radon industry.
The Results: The ExperTech Environmental project resulted in some impressive success metrics:
- In the first three months of the project, the amount of traffic increased by 260%. Within nine months, the amount of traffic increased by 400%.
- Lead generation increased by an estimated 520% per month through contact form submissions alone.
- Over 55% of ExperTech Environmental’s traffic now comes to the website organically because of a well-implemented SEO strategy.
Most importantly, ExperTech Environmental saw a return on their initial investment in a very short period of time.
"The AdeptPlus crew have been so great to work with over the last year! They are true professionals who really care, not only about their clients, but about the quality of the product they are producing. The customer service and ease of contacting are exceptional. I would highly recommend AdeptPlus!”
— Terry Kerwin, President, Reliant Radon
The Bottom Line
Our web redesign and ongoing marketing services have helped ExperTech Environmental fill their pipeline to start profitably testing and mitigating more properties with the dedication to customer service for which they’d prefer to be known.
Take the same first step that ExperTech Environmental took: apply for a strategy call to see how we can get you more leads.