Case Study: Quality Radon
Quality Radon offers radon mitigation services in the state of Maine. Operated by owner Aaron Boyd, Quality Radon is dedicated to installing quality, highly reliable radon mitigation systems backed by superior customer service.
DIY website builders were proving to be difficult. Additionally, because it takes a large amount of research and time to properly create a website sales engine, time was better spent on job sites. A lack of consistent leads made it difficult to expand.
AdeptPlus built an end-to-end lead generation system including a new website. We significantly increased website traffic and implemented conversion tactics to bring leads to the company.
Quality Radon went from counting 0 internet leads per day to counting multiple leads per day. Additionally, the owner had to spend very little time on marketing so he can focus on running the business.
Quality Radon was looking to generate more leads but had been growing dissatisfied at the challenge of doing so. Keeping multiple crews working with a slow pipeline was a challenge.
And with dozens of other competitors in town, Quality Radon was buried under the competitors’ websites. Yes, Quality Radon does a better job than the competitors, but that’s hard to explain in the limited promotional space these kinds of sites provide.
To make matters even worse, Quality Radon had lost access to their old website and was unable to update the information there.
In short, they wanted to grow their business, but competitive pressures and technical issues were making it difficult.
AdeptPlus first built a roadmap to take Quality Radon from a DIY site to a well-oiled lead generation engine.
We thoroughly studied Quality Radon's competitors and did extensive keyword research to understand where and how the market was searching for radon mitigation contractors.
Then we broke the project down into two parts: first, we built a new search-engine-optimized website, and then implemented some traffic generation tactics. We created Google Ads campaigns to strategically target specific areas.
In short, we drove more traffic to a better website.
The Results: The Quality Radon project resulted in some impressive success metrics:
A full breakdown of the results of our Web Partner Program™:
- In the first 60 days of the project, Quality Radon went from no leads per day to multiple.
- The lead generation system is fully predictable, allowing Quality Radon to scale their business and hire more crews.
- Over 75% of Quality Radon’s traffic now comes to Google because of a well-implemented SEO and Google Ads strategy.
- We implemented a review generation system that went from 0 reviews to over 50 reviews in a short period of time.
Most importantly, Quality Radon saw a return on their initial investment in a very short period of time.
"I attempted to build my own website using DIY solutions. After I found that it was both time-consuming and required marketing expertise, I reached out to AdeptPlus. Not only were they able to build me a brand new website in under 60 days, they continuously use SEO and other search engine tactics to drive traffic and consistently provide leads. Their support is very responsive and I'm always up-to-date from their weekly reports of my results.”
— Aaron Boyd, Owner, Quality Radon
The Bottom Line
Our web redesign and ongoing marketing services have helped Quality Radon fill their pipeline to start profitably mitigating more properties with the dedication to customer service for which they’d prefer to be known.