Case Study: Reliant Radon
Reliant Radon offers radon testing and radon mitigation services in the greater Denver area. Operated by owner Terry Kerwin, Reliant Radon is dedicated to excellent customer service and to doing things the correct way.
A previous agency was providing underperforming results. A lack of consistent leads mixed with slow customer service from the agency was frustrating and made it difficult to expand.
AdeptPlus built a new website to replace the one Reliant Radon could no longer maintain, and developed and implemented a website traffic strategy to bring leads to the company.
Sales took off like a rocket. Reliant Radon’s had a 520% increase in contact form submissions.
Reliant Radon was looking to generate more leads but had been growing dissatisfied at the challenge of doing so. Keeping multiple crews working with a slow pipeline was a challenge.
And with dozens of other competitors in town, Reliant Radon was buried under the competitors’ websites. Yes, Reliant Radon does a better job than the competitors, but that’s hard to explain in the limited promotional space these kinds of sites provide.
To make matters even worse, Reliant Radon had lost access to their old website and was unable to update the information there.
In short, they wanted to grow their business, but competitive pressures and technical issues were making it difficult.
AdeptPlus first built a roadmap to take Reliant Radon from their digital capability at the time to a place where they could leverage the Internet to easily acquire customers.
We thoroughly studied Reliant Radon’s competitors and did extensive keyword research to understand where and how the market was searching for radon testing and mitigation contractors.
Then we broke the project down into two parts: first, we built a new search-engine-optimized website, and then implemented some traffic generation tactics. We created Google Ads campaigns to strategically target specific areas.
In short, we drove more traffic to a better website.
The Results: The Reliant Radon project resulted in some impressive success metrics:
- In the first three months of the project, the amount of traffic increased by 260%. Within nine months, the amount of traffic increased by 400%.
- Lead generation increased by an estimated 520% per month through contact form submissions alone.
- Over 55% of Reliant Radon’s traffic now comes to the website organically because of a well-implemented SEO strategy.
Most importantly, Reliant Radon saw a return on their initial investment in a very short period of time.
“The AdeptPlus crew have been so great to work with over the last year! They are true professionals who really care, not only about their clients, but about the quality of the product they are producing. The customer service and ease of contacting are exceptional. I would highly recommend AdeptPlus!”
— Terry Kerwin, President, Reliant Radon
The Bottom Line
Our web redesign and ongoing marketing services have helped Reliant Radon fill their pipeline to start profitably testing and mitigating more properties with the dedication to customer service for which they’d prefer to be known.
Take the same first step that Reliant Radon took: apply for a strategy call to see how we can get you more leads.