Case Study: Utah Radon Defense
Utah Radon Defense offers radon testing and radon mitigation services in the state of Utah. Operated by owner Don Walker, Utah Radon Defense is dedicated to excellent customer service and to doing things the correct way.
Previous web agencies didn't have the experience in radon marketing to provide consistent, reliable results. A lack of consistent leads mixed was frustrating and made it difficult to reach homeowners in Utah.
And, leads from relators aren't dependable or scalable.
AdeptPlus built a new website and implemented a website traffic strategy to bring leads to the company.
Even in an incredibly competitive market, leads went from 0 to success in a short period of time.
Utah Radon Defense was looking to generate more leads but had been growing dissatisfied at the challenge of doing so. Having radon testing and mitigation jobs scheduled with a slow pipeline was a challenge.
And with dozens of other competitors in town, Utah Radon Defense was buried under the competitors’ websites. Yes, Utah Radon Defense does a better job than the competitors, but that’s hard to explain in the limited promotional space these kinds of sites provide.
In short, they wanted to grow their business, but competitive pressures and technical issues were making it difficult.
AdeptPlus first built a roadmap to take Utah Radon Defense from no existence on the internet to where they could leverage the Internet to easily acquire customers.
We thoroughly studied Utah Radon Defense's competitors and did extensive keyword research to understand where and how the market was searching for radon testing and mitigation contractors.
Then we broke the project down into two parts: first, we built a new search-engine-optimized website, and then implemented some traffic generation tactics. We created Google Ads campaigns to strategically target specific areas.
In short, we drove more traffic to a better website.
The Results: The Utah Radon Defense project resulted in some impressive success metrics:
Most importantly, Utah Radon Defense saw a return on their initial investment in a very short period of time and now relies on internet leads for project generation.
“AdeptPlus has been a huge pleasure to work with. They are responsive, professional, and really want you to be successful. I’d recommend AdeptPlus to anyone.”
— JJ Morley, President, Utah Radon Defense
The Bottom Line
Our web redesign and ongoing marketing services have helped Utah Radon Defense fill their pipeline to start profitably testing and mitigating more properties with the dedication to customer service for which they’d prefer to be known.