Case Study: AmeriSafe Water & Air
Client Profile
AmeriSafe Water & Air, based in North Carolina, is a leading provider of water filtration, water testing, radon testing/mitigation, and indoor air quality solutions. Led by owner Duke Hunt, the company is dedicated to ensuring safe, clean water and air for homeowners through professional, high-quality services.
The Challenge
Before partnering with AdeptPlus, AmeriSafe Water & Air struggled to generate consistent leads. Relying on sporadic efforts and word-of-mouth referrals wasn’t enough to grow the business. Previous attempts to outsource marketing fell flat. This left the team to handle marketing themselves, draining time and resources that could have been better spent serving clients.
For water filtration and radon mitigation businesses, this challenge is all too common: unpredictable lead flow, ineffective marketing, and the burden of managing it all in-house. For AmeriSafe, this lack of a reliable pipeline was a barrier to scaling and reaching more homeowners in need of their services.
The Solution
AdeptPlus stepped in to transform AmeriSafe’s marketing with a comprehensive, tailored strategy. AdeptPlus delivered:
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A stunning, professional website showcasing AmeriSafe’s water and air quality expertise.
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SEO to improve visibility in local searches for water filtration and radon services.
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Lead tracking to streamline and organize inquiries.
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Google Ads to drive immediate, targeted traffic.
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Social media management for consistent, engaging posts that resonate with homeowners.
For water filtration and radon businesses tired of wrestling with marketing or settling for lackluster results, AdeptPlus offers a turnkey solution. We take on the marketing workload, letting you focus on delivering exceptional service to your clients.
The Results: The AmeriSafe project resulted in some impressive success metrics:
The impact was immediate and transformative. “The phone started ringing off the hook thanks to Sofia’s hard work,” Duke recalls. Since launching with AdeptPlus, AmeriSafe Water & Air has consistently hit its lead goals every week. The custom website and strategic SEO have driven a flood of inquiries, while polished social media posts have strengthened their brand presence.
Duke describes the results as a game-changer: “The website is amazing, the social posts are on point, and we’ve reached our lead goals every week since launch. The investment is a no-brainer—trust me, just do it!” Beyond the numbers, AdeptPlus has freed up Duke’s time, eliminating the stress of managing marketing.
For water and air quality businesses, this is the ideal outcome: a steady stream of leads, explosive growth, and the freedom to focus on what you do best.
AmeriSafe saw a strong return on their investment in record time, now relying on internet leads to fuel their project pipeline.
Most importantly, AmeriSafe saw a return on their initial investment in a very short period of time and now relies on internet leads for project generation.
“This company has gone above and beyond our expectations. The website they built us is amazing, the social posts are all on point, and the phone is now ringing off the hook because of Sofia’s hard work. AmeriSafe Water & Air thanks you, AdeptPlus, and Sofia deserves a raise!”
— Duke Hunt, Owner, AmeriSafe Water & Air
The Bottom Line
Our web redesign and ongoing marketing services have helped AmeriSafe fill their pipeline to start profitably getting more water testing and filtration jobs with the dedication to customer service for which they’d prefer to be known.