AdeptPlus

An AdeptPlus development website

/

Fireplace and hearth store marketing specialists that get the phone ringing with more leads and fireplace sales.

Get more phone calls. Win more sales. Fill your showroom.
Our fireplace and hearth store marketing specialists will be with you every step of the way.

FutureNow Marketing is now part of AdeptPlus.

A business owner who uses AdeptPlus marketing talking on his phone to new leads

We’ve Been Featured In & Are Members Of:

We are a member of the National Chimney Sweep Guild"
AdeptPlus has been featured in WC&P International"
HPBA"
LindemannU"
Warrior Horse"

There’s a Problem With the Way Most Companies Approach Hearth Store Marketing...

  • You’ve tried working with “generalist” web design agencies

    ...who aren't in the fireplace industry and don't know how to properly market fireplaces, stoves, and hearth supplies.

  • Other agencies left you with hollow promises

    ...which leaves you wondering if any marketer can live up to their word.

  • You’ve tried DIY solutions and got minimal results

    ...and would prefer to spend your time selling and installing fireplaces and stoves, not learning web coding.

  • Referrals got you to where you are now, but you want scalable growth

    ...so you can have control over how far booked out you are.

  • You know it would be easy to grow if you could get more customers in the door

    ...you just need the phone to ring more predictably with new sales and installs.

Sound familiar? We create hearth and fireplace store marketing solutions that outperform the competition. As a result, our clients see scalable growth.

In hearth and fireplace store marketing, you need real industry expertise. With the right approach, you can stay busy through peak season and beyond.

We Help You Be Wildly Successful In Your Online Marketing & Website.

  • Hearth ProductSync™

    Turn your website into a living product catalog with Hearth ProductSync™. Show every brand you carry from a library of 200+ hearth and chimney brands, kept in sync with manufacturers automatically, with lead capture on every product page.

  • Websites built for hearth retailers

    Showroom-quality websites that explain wood, gas, and pellet options in plain language and move shoppers from research to a showroom visit or quote request.

  • Search Engine & AI Optimization (SEO & GEO)

    Show up on search engines and AI platforms when shoppers search for fireplaces, inserts, stoves, and grills near them.

  • Google Ads for peak season

    Campaigns built around high-intent searches in your market, ramped up ahead of the burning season and tracked to real calls and form fills.

  • Better Content

    Be confident in your messaging, with content written by professionals who understand the hearth industry.

  • Lead tracking with My Leads

    See every call, form, and lead source in one dashboard with the My Leads app.

In short, we help you succeed online. And you get a team of hearth and fireplace store marketing experts to put you ahead of the competitors.

The Path To Growing Your Hearth Business Begins Now

Our hearth marketing team specializes in the chimney and hearth industry. Together, we’ve worked closely with hearth and fireplace store owners to achieve the following:

  • 15+ years of hearth and chimney marketing experience
  • Hearth ProductSync™, with 200+ hearth and chimney brands in one self-updating catalog
  • HPBA members, active in the hearth industry
  • One team for chimney and hearth, strengthened by AdeptPlus’s 2025 acquisition of FutureNow Marketing

Since 2013, I’ve been working with small business owners to help them generate more jobs using their web marketing. Bringing FutureNow’s chimney and hearth team into AdeptPlus means you get specialists who know your trade, backed by the full AdeptPlus team.

And you don’t have to do it alone. We’ll work 1-on-1 with you to upgrade your marketing and your website so you can win more business and grow.

We know you have a lot of options to market your business. We sincerely appreciate every opportunity to work with hearth and fireplace store owners like you.

- Peter Ruchti
Founder, CEO

Trusted By Hearth & Fireplace Stores

See the websites and marketing we’ve built for hearth and fireplace retailers like North Forge Home Heating and Waterworks Pools & Spas.

So, What Will The Difference Look Like In Your Hearth Store Marketing?

  • Be proud of a website that drives new leads.

    We offer a results-focused web design strategy with continuous performance tracking of sales growth.

  • Partner with responsive hearth store web experts.

    Receive 1-on-1 support from a web agency that understands hearth and fireplace stores.

  • Get clarity—and results—with your online marketing.

    You can get back to doing what you love: growing your hearth and fireplace business.

And, the ultimate goal: fill your showroom with leads that turn into sales.