FOR IMMEDIATE RELEASE
AdeptPlus Announces Strategic Acquisition of FutureNow to Expand Digital Marketing Capabilities for Environmental Contractors
Chicago, IL – October 20, 2025 – AdeptPlus, a leading digital marketing agency serving environmental contractors, today announced its acquisition of FutureNow Marketing, a respected agency with deep roots in the water quality and chimney/hearth industries.
This strategic combination positions AdeptPlus + FutureNow as the undisputed leader in marketing for three critical sectors:
- Radon Mitigation & Testing – AdeptPlus is already the go-to marketing partner for radon contractors nationwide.
- Water Quality – Together, AdeptPlus and FutureNow represent one of the largest marketing providers serving water quality dealers.
- Chimney & Hearth – FutureNow is the leading marketing partner in this space, giving AdeptPlus a strong presence in this highly specialized industry.
FutureNow’s leadership and team will remain in place following the acquisition, ensuring continuity for clients while leveraging AdeptPlus’ expanded resources and technology stack.
“This partnership brings together two highly specialized teams with the same mission: helping contractors grow,” said Peter Ruchti, CEO of AdeptPlus. “By joining forces, we can deliver more leads, better technology, and a bigger team, so our clients can focus on serving homeowners and scaling their businesses.”
Key Client Benefits
My Leads App: Clients will gain access to AdeptPlus’ proprietary My Leads platform, allowing them to track every phone call, form fill, and ad lead in one place.
Expanded Capabilities: AdeptPlus brings deeper expertise in SEO, Google Ads, Google Business Profile (GBP) management, and website conversion optimization, helping clients drive more qualified leads.
Industry Involvement: AdeptPlus is committed to doubling down on industry engagement: sponsoring events, speaking at conferences, and publishing educational resources to elevate the entire environmental contracting space.
“Our mission has always been to help contractors grow and succeed,” said Shannon Good, Partner at FutureNow. “Joining AdeptPlus allows us to take that mission further: giving our clients better tools, more support, and stronger results while keeping the same trusted relationships they count on.”
About AdeptPlus
AdeptPlus is the leading digital marketing agency for environmental contractors, serving radon mitigation companies, water treatment dealers, and related home-service providers across North America. Through proven SEO frameworks, paid media campaigns, and advanced lead-tracking technology, AdeptPlus helps contractors generate more leads, close more jobs, and scale profitably.
For more information, visit www.adeptplus.com.